How we cultivated an audience and increased clientele bookings.
our objective: create a personal brand that resonates with her audience on social media. Drive users to her social media account, and increase clientele.
By creating a strong personal brand identity & cohesive brand allows Kind Esthetics to differentiate themselves in a competitive market. By defining her unique style, values, and expertise, Kind Esthetics can stand out and attract clients who align with her brand. This not only helps Kind Esthetics build a loyal customer base but also sets her apart from other professionals in the industry.
The warm tones of Kind Esthetics color palette creates the feel of a cozy, autumn day, evoking a feeling of sophistication, intention, and peace in alignment with the brands values and esthetic.
Rust: This rich, earthy tone resembles the changing leaves of autumn, bringing warmth and depth to a brand's visual identity.
Camel: A subtle mix of brown and orange with marigold undertones, camel adds energy and sophistication to the color palette.
Jetstream: A soft and calming neutral tone. It is a light shade of grey, with a hint of beige and an understated warmth. Jetstream exudes a sense of elegance, timelessness and tranquility.
The accent colors we choose for the brand work with its main and secondary colors but are not limited to them. They add a luxurious, refined touch to the overall look of the brand and help round out its image.
Welcome to Kind Esthetics, where feeling good in your skin is not just a dream, but a daily reality.
In keeping with the feel of the brands color palette, its assets needed to feel tranquil, calming, grounded & sophisticated.
The Calla lily—with its elegantly curved petals and delicate features—was chosen for the beauty in simplicity. The logo's minimalist illustration captures its long, curved stem as well as distinctive trumpet-shaped blossom. The lines are clean and fluid, evoking a sense of calmness and elegance.
To assist Kind Esthetics in maintaining a consistent visual identity and establishing a strong brand presence across all her social media platforms, we created social media templates that will save her time and keep her followers engaged and informed.
The templates provide a structured framework to create visually consistent and engaging content that aligns with her brand's identity.
